Marketing to Algorithms?

Toby Gunton :: Computer says no – why brands might end up marketing to algorithms

I know plenty about algorithms, and enough about marketing.1 And despite that, I'm not sure what this headline actually means. It's eye catching, to be sure, but what would marketing to an algorithm look like?

When you get down to it, marketing is applied psychology. Algorithms don't have psyches. Whatever "marketing to algorithms" means, I don't think it's going to be recognizable as marketing.

Would you call what spammers do to slip past your filters "marketing"? (That's not rhetorical.) Does that count as marketing? Because that's pretty much what Gunton seems to be describing.

Setting aside the intriguing possibility of falling in love with an artificial intelligence, the film [Spike Jonez's Her] raises a potentially terrifying possibility for the marketing industry.

It suggests a world where an automated guardian manages our lives, taking away the awkward detail; the boring tasks of daily existence, leaving us with the bits we enjoy, or where we make a contribution. In this world our virtual assistants would quite naturally act as barriers between us and some brands and services.

Great swathes of brand relationships could become automated. Your energy bills and contracts, water, gas, car insurance, home insurance, bank, pension, life assurance, supermarket, home maintenance, transport solutions, IT and entertainment packages; all of these relationships could be managed by your beautiful personal OS.

If you're a electric company whose customers all interact with you via software daeomns, do you even have a brand identity any more? Aren't we discussing a world in which more things will be commoditized? And isn't that a good thing for most of the categories listed?

What do we really care about: getting goods and services, or expressing ourselves through the brands we identify with? Both, to an extent. But if we can no longer do that through our supermarkets or banking, won't we simply shift that focus it to other sectors: clothes, music, etc.

Arnold Kling :: Another Proto-Libertarian

2. Consider that legislation may be an inferior form of law not just recently, or occasionally, but usually. Instead, consider the ideas of Bruno Leoni, which suggest that common law that emerges from individual cases represents a spontaneous order, while legislation represents an attempt at top-down control that works less well.

I'd draw a parallel to Paul Graham's writing on dealing with spam. Bayesian filtering is the bottom-up solution; blacklists and rule sets are the top-down.

Both of these stories remind me of a couple of scenes in Greg Egan's excellent Permutation City. Egan describes a situation where people have daemons to answer their video phones that have learned (bottom-up) how to mimic your reactions well enough to screen out personal calls from automated messages. In turn marketers have software that learns how to recognize if they're talking to a real person or one of these filtering systems. The two have entered an evolutionary race to the point that people's filters are almost full-scale neurocognitive models of their personalities.

  1. Enough to draw a paycheck from a department of marketing for a few years, at least. []
Posted in Business / Economics, CS / Science / Tech / Coding | Tagged , , , , | Leave a comment

Latitude-Longitude Distance

I thought I would post some of the bite-sized coding pieces I've done recently. To lead off, here's Ruby function to find the distance between two points given their latitude and longitude.

Latitude is given in degrees north of the equator (use negatives for the Southern Hemisphere) and longitude is given in degrees east of the Prime Meridian (optionally use negatives for the Western Hemisphere).

include Math
DEG2RAD = PI/180.0
def lldist(lat1, lon1, lat2, lon2)
  rho = 3960.0
  theta1 = lon1*DEG2RAD
  phi1 = (90.0-lat1)*DEG2RAD
  theta2 = lon2*DEG2RAD
  phi2 = (90.0-lat2)*DEG2RAD
  val = sin(phi1)*sin(phi2)*cos(theta1-theta2)+cos(phi1)*cos(phi2)
  val = [-1.0, val].max
  val = [ val, 1.0].min
  psi = acos(val)
  return psi*rho

A couple of notes:

  1. Everything with val at the bottom is to deal with an edge case that can crop up when you try to get the distance between a point and itself. In that case val should be equal to 1.0, but on my systems some floating-point errors creep in and I get 1.0000000000000002, which is out of range for the acos() function.
  2. This returns the distance in miles. If you want some other unit, redefine rho with the appropriate value for the radius of the earth in your desired unit (6371 km, 1137 leagues, 4304730 passus, or what have you).
  3. This assumes the Earth is spherical, which is a decent first approximation, but is still just that: a first approximation.1

I am currently writing a second version to account for the difference between geographic and geocentric latitude which should do a good job of accounting for the Earth's eccentricity. The math is not hard, but finding ground truth to validate my results against is, since the online calculators I've tried to check against do not make their assumptions clear. I did find a promising suite of tools for pilots, and I'd hope if you're doing something as fraught with consequences as flying that you've accounted for these sorts of things.

Protip: You can win every exchange just by being one level more precise than whoever talked last. Eventually, you'll defeat all conversational opponents and stand alone.
xkcd #1318 — "Protip: You can win every exchange just by being one level more precise than whoever talked last. Eventually, you'll defeat all conversational opponents and stand alone."

  1. As far as I'm concerned, this is my canonical example of the difference between a first and second approximation. The Earth isn't really a oblate spheroid either, but that makes a very good second approximation — about 100 m. (See John Cook here and here.) []
Posted in CS / Science / Tech / Coding | Tagged , , | Leave a comment

Writing software is not a political process

Let's put aside how we personally feel about ObamaCare for a moment. Ignore for the time being any considerations of the politics, economics, efficiency, justice, equity, etc. of the law.1

Let's steer far clear of the Knowledge Problem and the Calculation Debate and other perennial political-economic anlages.

Let's not refer to the NHS, or contemplate citations to the Oregon Medicaid Study or the World Health Report 2000.

Let's certainly not contemplate an alethiological analysis of the utterance "If you like your doctor, you will be able to keep your doctor. Period."

I'm going to leave all that stuff off the account while I explain to you why I'm brimming with epicaricacy at the failure of the exchange launches.

I do feel a bit guilty about my joy. The rational part of me knows this is a major pain for people who had been eagerly awaiting signing up, and further may put the entire system in a death spiral by limiting the enrollment of the "young invincibles." (On the other hand, a system which works from the users' point-of-view but still spits gibberish out the back end would be even worse.)

However, the sub-rational side of me is loving this. Not for any partisan reasons — I'm an "a plague a' both your houses" sort of guy — but rather because it is so satisfying to this geek to see the President,2 his cabinet secretaries, senators, and all the other high and mighty mandarins and viziers of the Beltway brought low before the intransigent reality of Code.

Compilers are even more stubborn than the tide.
Compilers are even more stubborn than the tide.

All these powerful people are learning (one hopes) the painful lesson that so many powerful people before them have learned when confronting technical problems. It does not matter how many laws you can create with the stroke of your pen, nor how many regiments you can order about, nor how many sheriffs or tax collectors or wardens you direct: you can't give orders to Computers. It is nice to see such mighty people forced to acknowledge — as thousands of hapless executives and others have in the past — that things are not as simple as commanding geeky worker bees to make it so. No number of fiats, from however august an authority, can summon software in to being: It must be made.

As my father — a former legislative assistant on the Hill — said, "passing a law requiring the exchanges to be open is like passing a law forbidding people from being sick, and just as effective."

Compilers don't care about oratory or rhetoric. Political capital can't find bugs. Segfaults aren't fixed at whistle-stops or town-halls or photo-ops. No quantity of arm-bending or tongue-wagging or log-rolling or back-scratching can plug memory leaks. You can't hand-shake or baby-kiss your way into working code.

I tend to see two different mistaken attitudes among non-geeks when it comes to how software is actually made. Some people think it's complete magic, which is flattering but utterly wrong. Others see it as "just pressing buttons," which is wrong but utterly arrogant.

Programmers sit at computers, stare at monitors, and type. Which is exactly what J. Random Whitecollar does, so how hard can it be? It is, after all, "just typing" — although in the same way that surgery is just cutting and stitching.3

I have become accustomed — as every CS grad student becomes — to getting emails from founders seeking technical expertise for their start-ups. The majority of these are complete rubbish, written by two troglodytes who imagine that coming up with an idea plus a clever name for a website constitutes the bulk of the work. These emails typically include a line about "just needing someone to create the site/app/program for us." This is a dead give away that these people will make terrible partners. Just create it? Just? You might as well tell a writer that you have an idea for a novel, and could he please just write the book for you?

Begala's "Stroke of the pen; law of the land; kinda cool" is fine for politics. But when it comes to software this doesn't fly.
Begala's "Stroke of the pen; law of the land; kinda cool" is fine for politics. But when it comes to software this doesn't fly.

This is the same attitude I see from the the White House. Not only did they start off the process with the general suits-vs-geeks attitude, they continued at every turn to place precedence on political desires over engineering realities: failing to set realistic deadlines from the start, leaving all details up to the numerous "the secretary shall determine" clauses in the legislation, delaying the date that states must decide if they would run their own exchanges, delaying finalizing what the rules on the back end would be for insurers, HHS insisting on doing the general contracting itself,4 the head-in-the-sand "brisk management" they engaged in when it became clear the deadline would be slipped, etc., etc. Over and over again the political establishment prioritized their own wants over the engineering needs.

This whole situation is a great example of Arnold Kling's "Suits vs. Geeks" divide.

Suits imagine they have the hard job, because that's the only job they know how to do. Yes, the political wrangling is difficult. But we geeks have sat in those frustrating meetings, attempting to get disparate parties on the same page. We've drafted those memos, and written those reports, and had those conference calls. We have to do all that too. When's the last time the suits tried our job? When's the last time they wrestled with memory allocation bug in ad hoc dynamic data structures nested four deep? When have they puzzled out a floating point underflow error? When have they deciphered an undocumented API?

The psychologically easiest response, when confronted with something you have no clue how to do, is to assert that it's simple, and you would easily do it if only you had the inclination and time denied you by having to deal with more rigorous matters.

I don't want to fall in to the opposite trap here of assuming the other guy's job, i.e. the political, non-engineering one, is easy. But let me ask you some questions. How many people in the executive branch have the jobs they do because they donated to a campaign or ran a solid get-out-the-vote drive in a swing state, or did something else politically advantageous to the current occupant of the Oval Office but otherwise entirely unrelated to the department/bureau/administration they now give orders to? And how many political appointees are where they are because they've mastered their craft over tens of thousands of hours of practice?

Now answer those same questions, but substitute "software engineering firm" for "executive branch." What's the ratio of people who get ahead by who-they-know to those who are promoted for what-they-know there? Silicon valley isn't exactly known for sinecures and benefices. On the other hand OPM has entire explicit classes of senior-level officials who are where they are for no other reason than POTUS's say-so. And this isn't some kind of sub-rosa, wink-wink-nudge-nudge thing: this is exactly how the administration is supposed to function.

Let's shift gears and take a look at Charette's (soon-to-be-) classic article, "Why Software Fails." I don't expect the politicians and bureaucrats in charge of this thing to have read K&R or SICP backwards and forwards or have a whole menagerie of O'Reilly books on their shelf. But they at least ought to be familiar with this sort of thing before embarking on a complete demolition and remodel of a sixth of the US economy that was critically dependent on a website.

Here's Charette's list of common factors:

  1. Unrealistic or unarticulated project goals
  2. Inaccurate estimates of needed resources
  3. Badly defined system requirements
  4. Poor reporting of the project's status
  5. Unmanaged risks
  6. Poor communication among customers, developers, and users
  7. Use of immature technology
  8. Inability to handle the project's complexity
  9. Sloppy development practices
  10. Poor project management
  11. Stakeholder politics
  12. Commercial pressures

Let's assume the final one doesn't apply (although I'm sure there were still budget constraints, since I remember multiple proposals all summer and autumn to fix this by throwing more money at it). Other than that, I could find a news story to back up the ObamaCare site making every one of these mistakes other than #7. You're looking at 10 out of 12 failure indicators. Even granting very generous interpretation of events there's no way the Exchanges weren't dealing with at the very least #1, 3, 4, and 6.

I've seen plenty of people on the Right gleefully jeer that this is what happens when you don't have market incentives to guide you. They're right.

I've also seen plenty of people on the Left retort that history is littered with private enterprises that have wasted billions on poorly-executed ambitious IT projects. They're right too.

Of course, they're both wrong as well.

The people on the Right are engaging in a huge amount of survivorship bias. All those companies that screwed up  an IT rollout like this aren't around for us to notice anymore. Maybe they aren't bankrupt, but they're not as salient as their successful competitors either. Failures are obscure, successes are obvious.

The people on the Left are misunderstanding how distributed, complex systems like a market work. Yes, individual agents will fail. That's part of the plan, just like it is in evolution. You can't have survival-of-the-fittest without also having the contrapositive.5 We don't have the freedom to develop via the distributed market-driven exploration process. All of our eggs are in this one basket.

I don't think the people making either claim really grok how a market is supposed to operate. It wouldn't help to give the developers an equity stake or pay them lavish bonuses. You might get more effort from them or a better group of programmers, but you've still only got a single attempt at getting this right. And the people pointing out all the wasted private-sector IT spending are also missing the point. Yes, there are failures, but the entire system relies on failures to find the successes. The ACA does the opposite of that by forcing everyone to adopt the same approach and continuing to disallow purchasing across state lines. That's a recipe for catastrophic loss of diversity and dampening of feedback signals.

I've seen people on all sides suggest that what we really needed to do was go to Silicon Valley and hire some hotshot programmers and give them big paychecks, and they could build this for us lickety-split. Instead, we're stuck paying people mediocre GS salaries (or the equivalent via contractors), so we get mediocre programmers who deliver mediocre product. I don't think this reasoning holds up. Another common observation, which I also think is flawed, is almost the opposite: there was never a way to make this work since good coders in the Valley expect to get equity stakes when they create big, ambitious software products, and no such compensation is possible for a federal contract.

At the margin more money will obviously help. Ceteris paribus, you will get more talented people. But that's not the whole story, by a long-shot.

1. There's several orders of magnitude between the best programmers and the median programmers. You can't even quantify the difference in quality between the best and the worst, because the worst have negative productivity: they introduce more bugs into the code than they fix. Paying marginally more may get you marginally better coders, but there's a qualitative difference between the marginally-above-average and the All Stars.

2. The way you get the best is not often by offering more money. It helps, it's only a piece of the whole story. The way you get the best is by giving them interesting problems to work on.

3. The exchange is not an interesting problem. In fact it's quite the opposite. It's almost entirely what Eric S Raymond calls "glue" — it pastes a bunch of other systems together, but doesn't do anything very interesting on its own. ESR cautions programmers (quite rightly!) to use as little glue as possible. Glue is where errors — and madness — insinuate themselves in to a project.6

This is related to all of the discussion I've heard about how Obama got geeks to volunteer to help him create various tools for his campaigns. If hotshot programmers would do that, the thinking goes, why wouldn't they pitch in to build an awesome exchange?

Simple: because the exchange is boring. It's as bureaucratic as it comes. Working on it would require a massive amount of interfacing with non-technical managers in order to comply with non-trivial, difficult-to-interpret legislative/regulatory rules. Do you know how many lawyers a coder would have to talk to in order to manage a project like this?! Coders are almost as allergic to lawyers as the Nac Mac Feegle are.

All that managerial overhead is no fun at all, especially compared to the warm-and-fuzzies some people feel when they get to participate in the tribal activity of a big election.7

Not only is building the exchanges not fun compared to building a campaign website, but it comes with all sorts of deadlines and responsibilities too. If you think up some little GPS app to point people toward their polling place, but it doesn't work the way you want, or handle a large enough load... no sweat. It was a hobby thing anyway. If it works then you feel good about helping to get your guy elected. If it doesn't then you just move on to the next hobby that strikes your fancy.

Was there a way for the Obama administration to harness some of that energy from the tech community? Yeah. Could they have used open source development to make some of the load lighter? Yeah. But it's no cure-all. At the end of the day there was a lot of fiddly, boring, thankless, unsexy government work to be done.

Let's take a slight detour and discuss Twitter. A professor I know claims that several bad months of performance by is no big deal. After all, Twitter used to be plagued by the Fail Whale but it's a very successful enterprise now.


First of all, they're the exception. People remember the Fail Whale specifically because Twitter is the opposite of a failure now.

Secondly, tweeting is entertaining. Buying insurance isn't. People will put up with more hurdles being put between them and free fun than between them and expensive drudgery.

Thirdly, Twitter never had to worry about its delicate actuarial calculus being thrown off by a non-random sample of users pushing their way through a clogged system.

Fourthly, if Twitter screwed something up all its users were free to walk away — either until things were fixed, or forever. We don't have that option w/r/t

The administration's responses in the last few weeks to the ongoing troubles have been characterized as "legislation by press release." Let's put aside the constitutional/philosophical issue of whether the President is merely tweaking the way a law is executed, as is his wont, or is re-writing the law of the land by presidential motu propio.

I want to point out that this is another area where comparison to Amazon, Netflix, etc. falls short. If Twitter finds out that some part of their design is unimplementable they have complete prerogative to change the design of their service in any way. They can re-write their ToS or feature list or pricing structure however they want, whenever they want. The State utterly lacks such range of motion and nimbleness. There is thus even less point in people on either the Red Team or Blue Team saying "well the private sector builds massive IT projects all the time." They aren't playing the same game.

Jay Carney et al. have been insisting all along that everything is working (or will be working, or should have been working, or whatever the line is today), and the only problem is it's a bit slow, as if this is a trivial matter. I don't think people realize how relentlessly commerce websites are engineered to remove all the slowness. And I mean all the slowness. Every millisecond of delay costs you sales. Every slowdown lowers your conversion rate. Tens of milliseconds are a big deal.8 Having delays delays measures in minutes is unspeakably bad. Delays in the hours are no longer "delays" — they mean the system doesn't work.

(If you don't believe me then you can do a little experiment. If you're using Chrome, open up a new tab, then go to View > Developer > Developer Tools and click on the Network tab. [I know other browsers have a similar function, but I don't remember what they call it off the top of my head.] Once you see that, go back to the tab you just opened and load You'll see all the various files needed to display their page listed in the timeline. Note that the "latency" column is measured in milliseconds. If delays of several minutes were just part of doing business, this isn't how developers would want something reported.)

(Update: here's a look at what the exchange sales funnel actually looks like. Not good, especially for the unsubsidized consumers. And considering this is a product we're required to buy. [How well would Amazon do if they had the IRS requiring you to buy books every year in the name of increased national literacy?] Oh, and considering we don't know who will actually end up paying their bills. And is anyone else a little suspicious at how hard it is to get these numbers? What happened to all the promises of freely shared government data from "the most transparent administration ever"? How does that mesh with not releasing how many people have actually purchased a plan?) sales funnel sales funnel

These lengthy delays are actually worse than the exchanges not working at all. We'd be better off if they never opened. The healthy kid who's buying a policy because he's told he has to is going to be put off by these delays, but the sick old-timer with diabetes and a bad hip isn't. So rather than not getting any customers, you're getting just the expensive ones. (I feel like we need a sound effect or musical theme to play when the Death Spiral is about to come on stage. Maybe something from "Mars, Bringer of War"?)

This all leads us to Brisk Management and Failing on Time. These are very important engineering management concepts. This post is already dragging on much to long, so I'll summarize in one sentence: it is a huge mistake to take on extra risks just to hit an arbitrary calendar deadline. Or if you'd prefer a sentence with more imagery: it's better that a building take longer to finish than have it done on time but collapse later. The health exchanges look like a textbook case of Failing on Time. Obama was reassuring everyone that signing up was going to be just like shopping on Amazon or Kayak a week — one week! — before the missed launch date. The first missed launch date, that is.

Many of the problems of the exchange implementation were apparent even on paper, in the planning stages. For instance: just how is supposed to calculate subsidies? That will require a real-time verification of your income. From whence will this information come? The IRS knows a scary amount about us, but it doesn't know until deep into next year how much you made this month. They don't have some server with an API standing by to answer queries like getCurrentIncome(<SSN>).9 So it was pretty inevitable that this feature would be abandoned in favor of the honor system. Which is unfortunate, because I remember ObamaCare supporters swearing up and down that it was completely absurd for their opponents to raise concerns about people hustling the system for subsidies they didn't qualify for. (Not to mention the equivalent assumptions the CBO was forced to make.)

This post is already orders of magnitude longer than I expected, so I'm going to toss in a handful of links to a couple of other people's posts without comment. There were many, many more I could put here, but keeping track of all the ink spilled on this is impossible.

The last four are by Megan McArdle, who is not only one of the most cogent econ-bloggers out there, she also worked as an IT consultant, so she has had a lot of valuable perspective to contribute.

I'll close with this, from Ellen Ullman's excellent memoir Close to the Machine. Ullman was (is?) a card-carrying communist. I mention that so you know she's no anti-government right-wing Tea Party ideologue. This passage describes her experience in the early 90s as the lead developer on a San Francisco project building a computer system to unify all the city's AIDS-related efforts. She started the project over-joyed to be working for "the good guys" instead of some profit-maximizing robber barons, but very quickly it turns in to this:

Next came the budget and scheduling wrangles. Could the second phase be done in December? At first I tried what may be the oldest joke known to programming managers—"Sure you can have it in December! Of What year?"—but my client was in deadly earnest. "There is a political deadline," they said,"and we can't change it." It did no good to explain that writing software was not a political process. The deed was done. They had gone around mentioning various dates—dates chosen almost at random, imagined times, wishes—and the mentioned dates soon took on an air of reality. To all the world, to city departments and planning bureaus, to task forces and advisory boards, the dates had become expectations, commitments. Now there was no way back. The date existed and the software would be "late." Of course, this is the way all software projects become "late"—in relation to someone's fantasy that is somehow adopted as real—but I didn't expect it so soon at the AIDS project, place of "helping people," province of "good."

I asked, "What part of the system would you like me not to do?"

"You tell us," they said.

"This one. This piece here can't be done on time."

"But we must ace that one! It's a political requirement."

Round and round: the same as every software project, any software project. The same place.

(Ellen Ullman, Close to the Machine, pp. 82–83.)

  1. After all, you, dear readers, are strangers to me, and I find it slightly uncivilized to discuss politics, religion or sex with strangers. []
  2. This president, no less, so lovingly and recently hailed as "the iPod President." []
  3. One should be as loathe to hire inexperienced coders for mission critical software as one would be to hire a butcher and a tailor to collaborate on an appendectomy. []
  4. Yes, really. Because they have so much experience with this sort of thing. []
  5. ahem *bailouts* ahem! []
  6. See Eric S Raymond, "The Art of Unix Programming," 2003. This may be a little advanced for a legislator or administrator to read, but is is that much to ask that the people governing these critical systems learn a little but about how they work? []
  7. Is it Robin Hanson who has the theory about political engagement being another form of team sport and spectation? []
  8. And for context, conscious thought is best described on a scale of hundreds of milliseconds, so delays that are nearly too brief to perceive lower you chance of completing a transaction by a noticeable amount. []
  9. If you don't believe me then you should have been around when I was trying to convince Sallie Mae and the Department of Education of my family's correct income was so they could calculate our loan repayments. It took about nine months to convince them that my wife, a teacher, is paid 10 months a year and as a result you can't just multiply her biweekly wages by 26 to get annual income. There are four million teachers in the US, so it's not exactly like this was some rare exception they had to cope with. I wish there was some IRS system for quickly verifying income, because it would have saved me most of a year of mailing in pay stubs and 1040s and W-2s and offer letters and triplicate forms, by which point, of course, the information was out of date and we had to start over.

    Sorry to get off on a tangent here, but the federal government is so bad at technology I just can't let this go. And actually, it's not much of a tangent when you consider it was the PPACA that spearheaded the semi-nationalization of the student loan industry. (Drat. I need a footnote for this footnote. A couple of the very important concepts you can learn from "The Art of Unix Programming" (note 7 supra) are the principles of Compactness and Orthogonality. Both of these, and particularly the latter, should be rules for legislation as well. Folding student loan reform into the PPACA in order to game the CBO scoring is a pretty clear violation of both of these principles.)

    Compared to health insurance, a student loan is a pretty simple thing. Have you had to deal with It's atrocious. Recently they changed the repayment plan that my wife was on without notifying us. That's bad enough. The ugly part is that when they do that, they don't change the displayed label on your account that tells you which plan you're in, so even if you proactively check for changes you won't find out. And the truly hideous thing is that they don't change the label on the info screens that their own representatives can see either, so if you call to verify you still won't find out! It's true that dealing with the banks before was a complete mess, but I chalk that up to the absence of a right-of-exit for consumers. That was bad enough then, but post-nationalization I'm really over a barrel.

    Getting people signed up is only the first skirmish for All these sorts of ongoing problems, such as the ones I've experienced with student loans, will constitute the bulk of the IT battle, and they have not yet even begun to show up yet. []

Posted in Business / Economics, CS / Science / Tech / Coding | Tagged | 1 Comment

Some Long Overdue Book Reviews

More Money Than God Cover
"More Money Than God," Mallaby

More Money Than God, Sebastian Mallaby

Excellent. Far too many general audience finance books are written at what I think of as a newspaper reading level. (Defining even the most basic terms, assuming the reader is intimidated by any math as complicated as calculating a percentage, feeling the need to frame everything in a protagonist/antagonist arrangement, etc.) This is way, way better than that. There's an appropriate mix of the human element in there. The more factual stuff is covered well without needing resorting to lots of technicalities. (I have other books for that.)

It's hard to draw large conclusions from this book. One that comes to mind is that hedge funds seem to fail (either catastrophically, or in the more prosaic sense of failing to deliver the expected alpha) when they stop being hedge funds, where "hedge" is the operative word.

This book also made me start thinking more about the connection between financial risk and ecological monoculture. Trading strategies seem to have a discrete lifespan. Traders seem to underestimate how their strategies will be affected by being in a crowded field of other people with the same strategy. LTCM is a good example. Their system worked very well for a while and then crashed and burned. Is it that the system was actually bad all along, or was it great when they were the only ones doing it, and terrible when everyone else in the market was copying them and putting on the same trades? I don't think you can judge a strategy in isolation; you need to consider it's utility in both crowded and sparse niches.

"Panic," Lewis

Panic: The Story of Modern Financial Insanity, Michael Lewis

Very well curated. File under: "nihil sub sole novum," "the more things change," etc.

I think the only piece I would have left out, IIRC, was the Paul Krugman one. But that has more to do with being utterly exhausted at trying to reconcile vintage 1990s Krugman-the-Scholar with late model Krugman-the-Demogogue.

Saga #5
Saga #5

Saga, Volume Two, Brian K Vaughn + Fiona Staples

Saga is still absolutely brilliant. The story and art are both outstanding. Comics needs more Space Opera. The genre cries out for a visual medium, but the budget required to do something like this in film would be off the charts. Only James Cameron gets the opportunity to try something like that. (Although after Pacific Rim maybe del Toro will get the chance too. Or perhaps Neill Blomkamp if Elysium rakes in enough. Sign me up for some widescreen baroque space opera directed by either of them.)

"Hackers and Painters,"

Hackers and Painters, Paul Graham

I read most of these essays back in undergrad but it's great to revisit them. It's interesting how the things that have stuck in my mind aren't the major theses of the essays, but little asides and trivialities. Every CS student and programmer should read this. I think it would also make a good read for the family members, managers, etc. of those people too: anyone who wants to understand how we think and see would benefit. Even when I read Graham discussing completely non-technical subjects (e.g. adolescents and popularity) there's something in his method of analysis which resonates with me as distinctly hackerish. On the flip side, it's nice to have someone else in the computing community who is interested in Art. I would need a whole Paul Graham-level essay to unpack this, but I think there's an unfortunate degree of antagonism between the geek and art tribes.

Unseen Academicals, Terry Pratchett

This is one of my favorite Discworld books so far. I didn't realize going in that the focus of Pratchett's satire here is not just academia but also soccer/football culture.

The War of Art, Steven Pressfield

Too superstitious and mystical, but I think there are a lot of overlaps between the way scientists (and especially doctoral students) work and the way writers and artists work. Learning about how various writers (e.g. Neal Stephenson, DFW) work has helped me to be a better researcher.

A Red Mass for Mars, Jonathan Hickman + Ryan Bodenheim

A little hard to follow the plot, but absolutely gorgeous. Hickman consistently turns out books that are so visually different from most comics. Here there's a great contrast, similar to what he did in Pax Romana, between the stark black inking and the luminous aquarelle of the backgrounds.

Posted in Business / Economics, Reviews | Tagged , | Leave a comment

Reading List for 23 September 2013

Arnold Kling :: Big Gods

Here is a question to think about. If religions help to create social capital by allowing people to signal conscientiousness, conformity, and trustworthiness [as Norenzayan claims], how does this relate to Bryan Caplan’s view that obtaining a college degree performs that function?

That might explain why the credentialist societies of Han China were relatively irreligious. Kling likes to use the Vickies/Thetes metaphor from Neal Stephenson's Diamond Age, and I think this dichotomy could play well with that. Wouldn't the tests required by the Reformed Distributed Republic fill this role, for instance?

Ariel Procaccia :: Alien journals

Steve Landsburg :: RIP, Ronald Coase

This is by far the best, simplest explanation of Coase's insights that I have read. Having read plenty of Landsburg, that should not — indeed does not — surprise me.

His final 'graph is a digression, but a good point:

Coase’s Nobel Prize winning paper is surely one of the landmark papers of 20th century economics. It’s also entirely non-technical (which is fine), and (in my opinion) ridiculously verbose (which is annoying). It’s littered with numerical examples intended to illustrate several different but related points, but the points and the examples are so jumbled together that it’s often difficult to tell what point is being illustrated... Pioneering work is rarely presented cleanly, and Coase was a true pioneer.

And this is why I put little stock in "primary sources" when it comes to STEM. The intersection between people/publications who originate profound ideas and people/publications which explain profound ideas well is a narrow one. If what you want is the latter, don't automatically mistake it for the former. The best researchers are not the best teachers, and this is true as much for papers as it is for people.

That said, sometimes the originals are very good. Here are two other opinions on this, from Federico Pereiro and John Cook.

Prosthetic Knowledge ::

Start a font by tweaking all glyphs at once. With more than twenty parameters, design custom classical or experimental shapes. Once prototyping of the font is done, each point and curve of a glyph can be easily modified. Explore, modify, compare, export with infinite variations.

I liked this better when it was called Metafont.

Sorry, I couldn't resist some snark. I actually do like this project. I love both Processing and typography, so why wouldn't I? Speaking of which...

Hoefler & Frere-Jones :: Pilcrow & Capitulum

Some sample pilcrows from the H&FJ foundry.
Some sample pilcrows from the H&FJ foundry.

Eric Pement :: Using SED to make indexes for books

That's some impressive SED-fu.

Mike Duncan :: Revolutions Podcast

(Okay, so technically this may not belong on a "reading list.") Duncan previously created The History of Rome podcast, which is one of my favorites. Revolutions is his new project, and it just launched. Get on board now.

Kenneth Moreland :: Diverging Color Maps for Scientific Visualization [pdf]

Ardi, Tan & Yim :: Color Palette Generation for Nominal Encodings [pdf]

These two have been really helpful in the new visualization project I'm working on.

Andrew Shikiar :: Predicting Kiva Loan Defaults

Brett Victor :: Up and Down the Ladder of Abstraction: A Systematic Approach to Interactive Visualization

This would be a great starting place for high-school or freshmen STEM curricula. As a bonus, it has this nice epigraph from Richard Hamming:

"In science, if you know what you are doing, you should not be doing it. In engineering, if you do not know what you are doing, you should not be doing it. Of course, you seldom, if ever, see either pure state."

Megan McArdle :: 13 Tips for Jobless Grads on Surviving the Basement Years

I'm at the tail end of a doctoral program and going on the job market. This is good advice. What's disappointing is that this would have been equally good and applicable advice for people going on the job market back when I started grad school. The fact that we're five years (!!) down the road and we still have need of these sorts of "surviving in horrid job markets" pieces is bleak.

Posted in Reading Lists | Tagged , , , , | Leave a comment


Arnold Kling :: The Costco Business Model

Eventually, I could imagine an equilibrium in which a store like Giant pares back on the number of items it sells in the store, keeping only the most popular items available. You would have to order less-popular items on line. That way, they could cut back on those restocking costs.

Of course, for all I know, Giant’s business model is to charge a big markup on stuff, and they figure once they get you into the store they make a profit. And if stocking a great variety of items gets you into the store, then that is the right strategy.

I don't think it can work that way. The grocery business is a lot like an old rule of thumb we have in software: 80% of users only use 20% of features. The trick is that everyone uses a different 20%. You can't implement 20% of the features from your software and expect retain 80% of the users.

Similarly a grocer is forced to stock everything a customer might expect to get for their weekly shop. If there are one or two items out of 100 that I can't get, then I have to go to another store. And once I'm there, I'm getting everything I need there. When you stopped stocking that $4 jar of olives you haven't just lost $4 in revenue from me, you've lost several thousand dollars annually because I've taken all of my custom elsewhere.

I believe a few stores (Aldi, IIRC) have managed to pare down the selection and have customers put up with it, but that's because the customers understand what they gain is exceptionally low prices. There's an explicit deal being made between them. That's not a model a median store like Giant could go to. Similarly Trader Joe's has managed to carve out a niche of stocking very few SKUs, but virtually no one expects it to be a comprehensive shopping trip. They can get away with that specifically because they're the exception to the rule. There's not room in the market for everyone to play that niche game.

The idea of having people order in advance online is interesting. It could be nice to have a system a little like a comic book shop, where you go in and the store already has a sack of the things you've pre-ordered waiting for you. Ultimately I don't think it will work for two reasons: (1) most people want to pick their produce out themselves, which has hampered PeaPod and all the other online grocery delivery businesses; (2) the vast majority of people will not put any effort into planning their shopping trip in advance.

Almost no one actually writes out a comprehensive grocery list, to say nothing of firing up a computer and pre-purchasing. I saw some stats on grocery planning on a personal finance blog at some point, but I can't find them. Luckily we don't need them: just keep an eye out for how many people in your local store have anything resembling a list. In my experience the intersection in the sets "people who have a grocery list" and "people without babies/toddlers with them" is usually just me. And even I've only got four or five items scrawled on an index card, not my whole list.

I could be quite wrong about this. Most of what I understand of the grocery business comes from extending micro-econ first principals and reading Management in Ten Words, by Terry Leahy, the ex-CEO of Tesco. Still, the margins on groceries stores are famously thin — about 2% IIRC — so we know the market is very competitive. The adoption of a near-universal strategy in an environment like that means that we should at least start with the assumption that that strategy is very efficient, if not near optimal for current conditions.

The McArdle post which Kling quotes in the post above had this very good line:

If you want Wal-Mart to have a labor force like Trader Joe’s and Costco, you probably want them to have a business model like Trader Joe’s and Costco — which is to say that you want them to have a customer demographic like Trader Joe’s and Costco.

It's good to keep in mind these things are not mutually orthogonal.

See also this week's EconTalk with Mike Munger, which is largely about grocery stores and consumer sovereignty. (And, incidentally, how naive Michael Pollan is about business.)

Posted in Business / Economics | Leave a comment